You’ve heard many times the importance of building your list, and that your list is the greatest asset in your business.
What you may not realize is that you can build your list in two different ways. Building your list the slow way, adding one lead and customer at a time, is just one method.
The other method is to buy a pre-built list.
In this video, filmed at a Platinum Mastermind in Kota Kinabalu, Malaysia, Daven Michaels gives his advice for buying a customer list.
KEEP YOUR COSTS LOW
InfoUSA is a reputable data provider that sells customer lists, but Daven Michaels recommends you don’t buy your data from this provider.
The reason is that buying a customer list can be hit or miss. Sometimes the data is outdated or bad. You might send out an email to your new list and discover that the list is unresponsive.
This is a risk that you can never control when buying a customer list, no matter where you buy it from. What you can control is keeping your costs low. If you buy cheap data, you are taking a lesser risk if the data turns out to be bad.
InfoUSA data is reputable but expensive. If you know what you’re doing, there are ways you can acquire customer lists for less financial risk.
A SIMPLE EXAMPLE
Let’s say the target market of your business is dentists. Go to Google and search for “dentist email list.”
You will instantly see a variety of companies that are selling lists. Ask these companies for a sample, and sometimes the sample will instantly give you a clue as to whether the data is good or bad.
For example, seeing email addresses like brightsmiledentistry.com is a good sign that you’ve got real dentists and the data is not fake. Check these websites and make sure they are live.
Of course, the real test will be when you send out an email to the list and gauge the responsiveness. Sometimes you’ll get a cold list, but other times you will get a responsive list of customers in the market you want.
As long as you know what you’re doing and you’re careful to minimize your risk, buying a list can be an effective and fast way to accelerate your business.
The MOBE Titanium Mastermind goes into more depth on this topic. Members learn how to deploy advanced marketing campaigns and scale their businesses through successive revenue ceilings. To learn more about the Titanium Mastermind, click HERE.