Have you ever been envious of businesspeople like Oprah? She seems to get paid insane amounts just for being herself. Whatever product she endorses automatically turns to gold. There’s attention on her anywhere she goes.
Oprah makes money effortlessly, and the reason is that she has a platform.
Maybe you’re the opposite. No one knows or cares who you are, and no matter how good you are at what you do, it’s a struggle to make money. This is because you don’t have a platform.
In this video, filmed at the Titanium Mastermind in Cabo San Lucas, Mexico, Mike Koenigs explains what a business platform is and why you should want one.
WHAT CREATES YOUR PLATFORM
Your business platform comprises:
– your brand
– your visibility
– your knowledge and know-how
– who knows you (your connections, contacts and list)
– your ability to get attention and create buzz
– your products
The stronger each of the above elements is, the stronger your platform is. With a good platform, you have massive leverage for life and you have freedom.
A strong platform starts with building a following. As you connect with more and more people, you build leverage. The more people you already know, the more new people will come your way in the future.
As you go, tell your own success or transformational story. Then, as you accumulate them, tell the success and transformational stories of your customers or followers. That success will reflect on you as well, strengthening your platform even more.
NO ONE CAN TAKE YOUR PLATFORM AWAY FROM YOU
Don’t forget that your platform is something that no one can take away from you. No bank, no economy, no politician.
Mike Koenigs has a list of 175,000 and videos across the internet. Even if his list and content were taken away from him, he’d be able to rebuild it all again. His followers would still know who he is and his platform would endure.
BENEFITS OF HAVING A PLATFORM
When you have a platform, you have more legitimacy and better positioning in the marketplace.
Not only that, but the more visible you become, the less you need to spend on marketing. This is because you start getting media attention and traffic flows to you for free. You’ll have a constantly growing list and you’ll start to attract celebrity and affluent clients.
Ten years ago, no one knew who Matt Lloyd was. That all changed because he built a platform for himself. Wouldn’t you want that for yourself?
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.