A couple of years ago, I discovered, to my amazement, that I’d gotten a bit chubby. I was out of shape! It hit me after watching myself on video. I weighed myself and discovered (with horror) that I was 177 pounds (80 kg)—a good 20 pounds more than ideal.
Then and there, I committed to getting in shape, both for my health and to present a better appearance to audiences and in front of the camera.
The first thing I did was to hire a personal trainer. He took my measurements and tested my strength and then put me on a program that I could do at a gym. I noticed that he had broken the exercises down into two groups: the kind that involved weights and the kind where I just moved the body, like running.
Now, I know I said I was committed to getting into shape, but I’ve never really been the athletic type. (I boxed a little while in high school, but not so much for exercise or sport as for character-building.) I looked at the trainer’s program and it just seemed like so much work.
I asked him, “Which of these would be the most beneficial to me, if I only had time for one and not the other?” He explained that each (cardiovascular and resistance training) had distinct health benefits and one should not be sacrificed for the other.
It has paid off in increased strength, normal weight and … well, some people tell me I look good in a suit, too.
Sometimes it’s just better to do both.
Home Business Summit
The Home Business Summit (HBS) is MOBE’s premier front-end event. It’s three days that promise to show attendees the most up-to-date methods to make $100,000 on the internet within 12 months.
The benefit of promoting HBS is that when someone purchases a ticket for $497, you not only make a 25% commission but you know, by their willingness to purchase a front-end product for that price, that you have a highly-qualified customer—one that’s likely to make future purchases, for which you will make additional commissions.
The one possible limitation is location. Home Business Summits have been held in Phoenix, Toronto, Orlando, Amsterdam, Boston, and London. You may have a large list of leads from all over the world. But you wouldn’t promote a HBS in Amsterdam to someone who, for instance, lives in Chicago.
So, with HBS promotion, you need to segment your list by geographical location and only send a particular HBS promotion email to people who live a reasonable distance from the event.
That’s probably a small subgroup of your entire list but, as already mentioned, when they buy, they are very dependable customers for additional purchases in the future.
If you don’t yet have a list to promote to, you can start building one by promoting HBS events with targeted Facebook pay-per-click ads, for instance.
HTAM is MOBE’s biggest selling front-end product—a 21-Step program on how to make money marketing business education products (or any product, really) online for $49. It also includes a personal telephone coach.
The beauty of HTAM is that you can promote it to your entire list. It’s not location dependent.
Right now, all of MOBE’s offers are available only in English (though we are working on making them available in other languages). The majority of our sales are from the U.S. but we do quite well in other English-speaking countries, such as Australia, Canada, UK and even in Malaysia and Singapore.
If you have a big list that’s mostly English-speaking, you can’t help but get results by promoting HTAM to it.
HTAM buyers are good future prospects for our higher consultant levels. Though perhaps not as reliable as HBS buyers.
In either case, our in-house sales team will contact them (event sales team for Home Business Summits and telephone sales team for HTAMs) and you, as the original consultant, stand to make additional future commissions.