Have you ever been to a live event and listened to a particular speaker who delivered good content, yet you still couldn’t warm to them?
Maybe there was something about their presentation style that you found grating. Maybe they spoke too fast, or they didn’t seem to be on the same page as you.
When you speak on stage, or on a webinar, you don’t want your audience to react like this. You want to resonate with your audience as much as possible.
Watch this video, filmed at the Platinum Mastermind in Kota Kinabalu, Malaysia, to hear some of Rene Kamstra’s tips for adapting your speaking to suit your audience.
SLOW DOWN AND DON’T SURPRISE
When you are speaking and you arrive at an important point that you want to sink in, slow down and take a breather. Also go deeper with your voice.
If you are speaking fast and with a high tone, your audience may miss the point you’re trying to emphasize.
Depending on the point you are making, it could take people by surprises. Most people don’t like surprises. In this case, what you can do to keep your audience happy is to let them know to expect that a big statement is about to come.
Tell them you’re about to say something important. This way, when you say it, your audience expects it, they are ready for it and they have made space for it.
FIND OUT WHAT YOUR AUDIENCE NEEDS
Every audience is different. Some people are more cautious and conservative, and they don’t warm to speakers who are overly exuberant. Others are fun-loving, and for them, it’s the opposite. The more energetic you are, the better.
Rene Kamstra would often share the stage with Les Brown, a fellow speaker. He would always ask individuals in the audience what they think the audience needs. He’d listen to their answers and then adapt his speaking style to suit the audience.
You might speak to different audiences about the same subject, but you want to bring that same subject to each different audience in whichever way they need it presented to them.
Don’t get so entrenched in your business that you lose sight of what your audience needs. When you stay where you are and get complacent, it’s the kiss of death. Give time to creative space, think about how you can grow with the times and shape what you do to fit your audience.
The MOBE Titanium Mastermind goes into more depth on this topic. Members learn how to focus on highly-paid activities and scale their businesses through successive revenue ceilings. To learn more about the Titanium Mastermind, click HERE.