What Is MOBE All About, And Why Should You Join Our Team?
General information about this role along with a special video from one of our million dollar team members can be found HERE.
MOBE is both an online education company and also a seminar training company, which was started in 2011 by Matt Lloyd.
Our clients are entrepreneurs and business owners from a wide range of different niches. Some have been in business for decades. The majority are just starting out on their entrepreneurial journey.
Our mission is to provide our clients with all the training they need to grow hugely successful business’s, that give them both financial and time freedom so they can get more enjoyment out of their lives.
You can see the sales letters for our core training programs here:
The majority of our clients are found through online advertising, and come from all over the world (the USA, Canada, UK, Australia and specific countries in Asia are our biggest markets).
We have a team of over 160+ staff, with approximately one third of them being in our head office in Kuala Lumpur, Malaysia. The rest are spread out all over the globe.
A key source of new business for MOBE is our affiliates, or as we call them, ‘consultants.’ By placing advertisements and getting traffic to MOBE’s various online offers, consultants are able to earn a commission on each sale.
To date, MOBE has paid out over $75 million USD to it’s consultants.
MOBE is an extremely entrepreneurial organization. The kind of people who thrive here are self starters; people who are are extremely proactive, resourceful, don’t need much direction, enjoy working as part of a team, and people who want to go above and beyond.
Since many of our team are spread across the globe and different time zones, it’s important that you can be flexible in your schedule. For most of our roles, there is no standard 9 – 5.
We are looking for perfectionists, and people who really love what they do. People who want to challenge the status quo and always ask, “how can this be done better?”
If you think MOBE might be the place for you, we look forward to talking with you!
What You Would Be Responsible For:
• Managing CPA campaigns, direct mail campaigns, Facebook PPC campaigns, retargeting campaigns, and ensuring that they are profitable
• Setting up other advertising channels in addition to the above, and ensuring they are profitable
• Reporting daily key metrics to the CEO and other key stakeholders
• Continuously checking the data to ensure it’s accurate, and making decisions based on that data
• You’ve managed online media campaigns of at least $100,000 / month and above
• Google Analytics
• You’ve run large volumes of traffic to different ‘financial freedom’ kind of offers (eg. real estate, forex, make money online, etc)
• You understand how retargeting campaigns work, and have managed these on multiple platforms
• Some technical knowledge (setting up online sales funnels, making alterations to the sales funnel
• Knowledge of how to run proper split tests with statistically significant results
• Copywriting skills (not required, but a huge plus)
• Statistics studied at a university level (not required, but a huge plus)
• You’ve been involved in this kind of work for at least 5 years
A Typical Day May Look Like This (Although Expect Every Day To Be Different):
You arrive to the office at 10am. You first review how many sales came in over night, and, check which campaigns they came from. This gives you a rough sense of what’s working, and also allows you to notice if anythings gone wrong.
You then start to drill down into the data deeper. First you look at the CPA media buy made 3 days back, where the company spent $80,000 for a large number of front end sales at a $49 price point. You check to see how many of the buyer leads have been delivered. You then check to see which countries they are coming from, to make sure that what’s being delivered is what we were promised.
You prepare an updated ROI report, and send it to the CEO on Skype. Next, you login to our Facebook ad manager and see how many clicks have been delivered to the 3 different front end offers we are running.
After lunch, you’re on the phone with one of our main media buy vendors, negotiating down their price in exchange for placing a much bigger order. You get them to agree, and ask they send the updated invoice to finance and CC you in, just so you can make sure it’s paid promptly and we can get the ads out.
You are then reviewing the direct mail campaign that just went out. 30,000 postcards were mailed to a few suburbs in LA, and you’re noticing that the registrations for the live events we are running are not coming in as fast as should be expected by now.
So you again test the registration url and notice the form has stopped working. Very quickly you call our tech manager and get it immediately fixed, and also want to know what went wrong. They confirm it’s fixed, but you still test it multiple times yourself just to make sure.
Next you’re checking open rates on one of the main email follow up sequences we have in place, and talking with the main email copywriter we have. You give feedback on which subject lines are getting much higher open rates, and ask to get some new variations done before tomorrow. While on the phone with them you go over how the retargeting banner ad campaigns are working.
You then meet with the CEO to discuss how the month overall is going, based on the forecasted metrics you’d presented to hit our revenue targets, vs. what our actual metrics are so far (and are projected to be by the end of the month). He suggests 3 changes get made, and you start putting in place the changes immediately.
For the last 2 hours of the day, you’re looking at the latest split test you’ve been running between 2 of our front end sales videos. Both have now had 650 hits. One of them is clearly out performing the other, so you contact the CEO and suggest we change the sales video on this funnel to the winner. You then contact tech, and ask them to do it right now, and once done you then test the funnel 5 times to make sure it’s working perfectly.
How To Apply
• Make a video, put it on YouTube (you can set it as ‘private’), and send it to us through your application form.
• In the video explain why you’re a good fit for this role, and why you want to come work with MOBE. Please list any relevant experience you have.
TIP: The videos that get our attention are the ones where we can tell you’ve genuinely tried to put your best foot forwards. We want to see you sell us on why you’re the best person for the role, and why we absolutely need to have you on our team right now. Good luck!
Thank you for your application and I look forward to speaking with you soon,