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If you’re delivering a sales presentation, whether on stage or on a webinar, it’s imperative that you keep your audience glued at all times. The slightest slip up – speaking too fast, boring your audience or saying something that goes over their heads – can lose you their attention. This is especially true on a […]

Your core message is the compelling reason your customers should do business with you and nobody else. Ideally, it should be one sentence and no more than two. Nike goes one better and communicates its core message in just three words: “Just Do It.” Your core message should sum up who you are, what value […]

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