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A tax lien certificate is just a piece of paper, but it’s a very valuable one. When the government claims a property because the owner failed to pay their property taxes, they will often sell that certificate of claim to investors like you. This allows you to collect the taxes, plus interest. If the owner […]

The customer buying cycle is the process that a customer goes through, starting as a cold prospect and finishing as a hot buyer. Each of your marketing campaigns must be different, based on what stage of the customer buying cycle it is aimed. When talking to cold prospects, you’re going to use different words and […]

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