Ever wondered why you’re not receiving the same amount of traffic on your website in comparison to your competitors? If there’s no traffic, then it’s likely that you’re having issues getting sales, too.
Attracting customers is one of the most challenging obstacles business owners face because it involves rivaling leading companies who have long been acknowledged by search engines and users alike. There’s no easy way to improve your site’s visibility other than implementing and understanding methods to lure in more visitors.
To help you achieve that, here are eight ways you can drive traffic to your online domain:
1. Search Engine Optimization (SEO)
In the first few months after your website’s launch, it can be quite difficult to influence search results. To up your traffic, you must, therefore, optimize your content using meta titles, meta description tags, alt tags and keywords to be easily recognized by search engines. Content management systems like WordPress have plugins which can help in filling out this information effortlessly each time you post articles or other web content.
Another tool that you can use for SEO is Google’s Keyword Planner. It allows you to structure your content around long-tail keywords for terms and phrases related to your topic and help rank it on typical web searches.
Getting your website fully optimized for search engines can be a tricky task so to help you get started, you can use SEMrush to obtain a full SEO audit that will show you the areas of your site which need improvement.
2. Marketing Automation
An average of 49% of all companies world-wide use marketing automation because it helps increase revenue other than streamlining marketing and sales processes while saving time. According to Active Campaign, timely emails triggered by customer behavior have 70% open rates and 152% click-through rates, along with personalized web experiences resulting in 20% more sales.
If you’re new to marketing automation, Hatchbuck and Autopilot are great to try as they’re only a fraction of the price of some of the major players. There are other more prominent alternatives, but remember to test them before you fully commit or pay subscription fees to know if it will suit your business or not.
Once you’ve selected your system, you need to set up your marketing campaigns or content creation processes. For instance, each time someone signs up for your newsletter, downloads your e-book or completes a registration form, the customer should be sent a follow-up email to maintain engagement and attract them to access your website for more information.
3. Social Media
One of most proactive ways to generating more traffic to your website would be using social media networks. You have free access to hundreds of millions of users every month from every platform, and it’s only wise to reach out to people who can distribute information about your company, its product and services, and even your website.
Twitter has 320 million monthly active users while Facebook has 1.59 billion as of December 2015. Both are excellent channels for advertising that you can even set up remarketing to keep customer engagement. A tracking pixel can be installed onto your website so that the customers who have visited your domain can continuously receive updates about your business. It’s important to note that the minimum number of visitors you can include on Facebook is 100 while Twitter requires 500.
Rather than just blasting your customers with emails, your contact list can be uploaded to Facebook and Twitter so you can target visitors using their email addresses linked to their social media profiles. The huge advantage of this is that it allows you to market to audience members who consistently use mobile devices.
Social media platforms are also great avenues to cross-post your company’s articles and content. You can use tools like Hootsuite or Buffer to schedule updates in one go so you can promote your business and website in all communication channels.
Podcasts are a great way to literally speak your mind and interact with your customers. When you endorse your podcast on social media, you can increase the number of your subscribers. And with that, you’ll have more people with whom you can share your website details to. If you have “must-visit” content on your website, you can direct your listeners to your domain through your podcast series.
But how do podcasts work? Podcasts are digital audio recordings of programs which you can readily download online. It provides you an opportunity to talk about whatever you like and share your expert industry knowledge with your audience. You can create an entire series which can draw in a number of listeners. The more listeners you have, the better your chances of converting them into website traffic.
If you are knowledgeable on a particular topic or industry, hosting a webinar is your chance to share your expertise with customers. Plenty of people could be seeking lessons in your industry, and once they know you’re presenting some invaluable information, they’ll be quick to visit your site.
There’s no need to shy away from using webinars as a tactic to drive traffic. It’s a common practice amongst business owners and according to Content Marketing Institute, over 60% of marketers include webinars as part of their marketing strategy. Notably, Ascend2 reports that out of all the lead generation tactics, webinars are the second most effective form of premium content.
Remember, great webinars are likely to create recurring traffic, which could ultimately convert to potential leads and paying customers.
Here are some of the free webinar software available in the market:
- Google Hangouts
Once you’re ready to invest, you can move on to the webinar heavyweights such as GoToWebinar and Webinars on Air.
6. Industry Partners
This is a highly effective way to generate potential traffic. You’ll be surprised at how many partnership opportunities are accessible for businesses. Attend events, scour the net and network to your heart’s desire until you find a business with whom you can form a relationship. A good partnership will help in promoting your website and business to a wider audience.
By being in partnership with another company, you can “advertise” yourself on their website’s “partner companies” section. Additionally, you’ll have the chance to guest blog and potentially increase web traffic by linking it back to your own website and appealing to their customers who are also interested in your niche. You could also invite industry experts to guest blog on your site as well. Their articles can bring in more traffic as many of their followers can access it on your website.
Creating a quiz is a fun and engaging way to draw in new visitors in comparison to standard piece-to-camera talks. It creates a stimulating environment where the audience has to constantly respond to questions that will determine their standing or give gratifying results. Furthermore, a well-crafted quiz allows you to gather unique data on your potential customers, including what they like and dislike.
A few examples of quiz-building tools are QuickSurvey and Qzzr, which are free and easy-to-use. Once you create your quiz, you can post it on your website and advertise it on your social media accounts to get web traffic. Be sure to use eye-catching promotions so that viewers can be easily drawn to it. You could even offer a free printable certificate for the best scorer as an incentive for completing the quiz.
Quicksprout found that 8 out of 10 people read headlines but not the rest of the ad. It’s crucial that your headlines grab the attention of your audience. Whether your ads are running on Facebook, Twitter, LinkedIn or PPC, be sure to use engaging headlines that will make the audience click your links and read on.
Try using a maximum of two keywords in the headline to make it “searchable.” Use vibrant adjectives to hook the audience and always ask yourself this, “Would I want to click on that headline?” If the answer is “yes,” you have a winner.
You could use CoSchedule’s Headline Analyzer, which is a free and fantastic tool to assess if your headlines are effective and has the potential to score clicks.
The key to driving traffic to your website is that you need to create engaging content that makes the audience want to follow through. Whether you’re writing blog posts, crafting headlines or producing podcasts, you must ensure that the quality is of a high standard and worthy of the audience’s attention.
When you’re enduring a slow traffic slump, master all eight points above and watch your figures soar!