In your marketing, you want to be perceived as an expert. You don’t want people to think of you as bumbling, amateur and someone who doesn’t know what they’re talking about.
A big part of being perceived as an expert comes from having years of experience.
But even if you’re relatively new, there are a handful of simple and ethical tricks you can use to enhance your public perception.
In this video, filmed at the Platinum Mastermind in Fiji, John Chow shares 5 of them.
1. GET A CUSTOM DESIGN
Get a custom design for your blog. Hire a good designer and have them create a visual brand for your website that’s unique to you.
Don’t use the default website theme. Do you see any big brands and websites using the default theme? No, they all have custom designs. Only beginners and amateurs use the default theme.
If you use the default theme, people will instinctively perceive you as an amateur. If you have a custom design, people will instinctively perceive you as a professional.
2. GET A TESTIMONIAL
Have someone else deliver a testimonial for you on video.
Here’s why this is important. Anyone can say, “I’m the best,” but people subconsciously take that with a grain of salt. But when someone else says, “John’s the best, and I trust him,” it has a totally different effect.
People will naturally trust the words of other people about you more than they will trust your own words about yourself.
Here’s an easy way to get a testimonial from someone. Tell them one thing they don’t already know and ask them if they found it helpful. If they say yes, ask them to say it on camera. Easy.
3. SPEAK AT AN EVENT
If you’ve spoken at an event, you must be an expert, right?
Getting a speaking gig is easier than you might think. Tim Ferriss, the author of The 4-Hour Workweek, often says that he’s lectured at universities. This may sound like a difficult feat to pull off, but all he did was rent a room at a university and put up posters around the campus to advertise his talk.
Anyone can do this, and even if you only get a few people show up, it’s worth it to be able to say you’re a speaker.
4. CONTRIBUTE TO A PUBLICATION
People will consider you an expert if you’re a contributing writer for an industry magazine.
The easiest way to do this is to write an article for a trade publication. Many of these don’t have the budget for editorial staff, so they’re hungry for content. There’s a high chance they’ll publish it and even ask you to submit an article every month.
5. HAVE SOMEONE INTERVIEW YOU
Finally, just have someone interview you. Any person being interviewed is perceived as important, and especially if the interviewer is also considered important.
For example, if you could get a one minute interview with someone like John Chow, his trusted brand will transfer to you.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.