A lot of people have their own blog, but most bloggers have little to no readers.
Simply blogging every day and aggressively adding more content won’t automatically get you traffic. There are two sides to blogging, and populating your blog with content is just one of them. The other one is getting your blog in front of people.
If you’ve been slaving away at blogging and it seems like no one knows your blog exists, you need to change your strategy.
1. OFFER TO WRITE FOR OTHERS
Offer to write for established blogs in your niche. Don’t wait for them to ask you.
Every blog is always looking for content, so if you reach out to them and offer to contribute content for them, they’ll nearly always say yes.
Plus, especially if you’re contributing for free, they’ll nearly always let you promote your own blog through your content. This will give you a residual stream of traffic back to your blog.
2. INVITE OTHERS TO WRITE FOR YOU
Once your own blog is up and running, ask for guest writers and put the invitation on a prominent place on your blog. Some of your own readers will respond to this and agree to write for you.
Guest writers put a lot of effort into their content, because they’re often using it as a way to get traffic to their own blogs. You’ll get high quality content and you don’t need to spend the time writing it yourself.
Plus, you’ll get new traffic from this. Your guest writers will probably want to share their content with their own followings, exposing your blog to more potential readers.
3. REACH OUT TO WRITERS
The bigger the reach of the guest writers you attract to your blog, the more traffic you’ll get when they share their content with their following.
If you put your guest writer invitation on your blog itself, only your existing readers will see it, and they are unlikely to have the biggest of reaches.
As well as this, contact the authors for other blogs. Go to the biggest ones in your niche and see who’s contributing the content. Some of these writers already have large followings. Reach out to these people and invite them to write for your blog as well.
4. WRITE ABOUT TRENDING TOPICS
The biggest mistake people make with blogging is they start writing the standard information that a million people have already written about.
Instead, write about the most recently trending topics. This is what people want to read about. If a hurricane happened in Thailand, find some way to relate it to the topic of your blog.
If you’re the first person in your niche to write about it, then you’ll get all the traffic when they go searching for information about it.
Use tools like Twitter and Google Trends to find what’s trending, and get on them as fast as you can.
5. OFFER INTERNSHIPS
Paul O’Mahony runs his business from Cambridge, UK. It’s a university city that releases a lot of graduates every year. They’re looking for work, but often need to get some experience before most recruiters will consider them.
Paul offers internships to the graduates, and allows them to write and research for his blogs. They’re happy to do it for free, because they need the experience. He’ll just take them out for drinks on a regular basis to show his appreciation.
Your writing interns may share their content with their own social networks, and it also frees up your time to focus on the other traffic strategies.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to use blogging and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.