Is it worth getting a blog for your business?
The answer is yes. A blog is less expensive and stressful to start than you probably think, it can help you to make sales and offer many benefits to your business, and it has distinct advantages over other platforms such as social media.
In this video, filmed at the Super Charge Summit in Las Vegas, Nevada, John Chow gives you 4 reasons you should get a blog.
1. YOU CAN’T BE BANNED
A blog is 100% controlled by you. Social media is not. Your Facebook page is controlled by Facebook and your YouTube channel is controlled by YouTube.
When you agree to the terms of service, you are agreeing that those networks can ban you at any time for any reason – even if they just don’t like you.
You can spend all the effort, time and money to build a following on social media, but it can all be gone overnight if you do one thing wrong.
A blog, on the other hand, can’t be taken away. You are in total control.
2. IT’S INEXPENSIVE
A blog is inexpensive to start. John Chow started his blog for $9.95, which was the cost of the domain name registration. You can host your blog for $5 per month or less.
You can even choose from thousands of high-quality and professional blog designs for free.
As you build your blog, you will probably want to invest more money into it, but you can start out with the bare essentials before you have a big budget. For next to nothing, you can get a basic online presence.
3. IT’S EASY TO INSTALL
Installing a blog doesn’t require you to be a tech genius. You can do it 100% yourself without needing to hire any help, because most hosting platforms include a one-click install of WordPress.
For an even simpler option, you have free blogging platforms that don’t require hosting, such as Blogger or Tumblr. Keep in mind that these are not your own websites, so you still have to agree to the terms of service and run the risk of being banned.
Also, when you have your own WordPress site, you have far more customization capability if you choose to use it.
4. IT HELPS YOU TO MAKE SALES
Coming up with content for your blog shouldn’t be a burden. It should be an opportunity to make sales.
If you’ve been running your business for some time, you have probably found that your customers ask you the same questions again and again.
Your blog can be a place to answer these questions in a written or video format. Each blog post can answer one frequently asked question, and you can refer customers back to that post whenever they ask you that question.
By doing this, your blog becomes a device to aid your customers through the buyer’s journey, from awareness to consideration to decision.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to start blogging and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.