Online marketing is complicated, right?
Not when you can break it down into a simple 3-step formula. When you know the 3 steps, you can work out which marketing activities you need to do each week.
You can make sure you’re doing all 3 steps and nothing but the 3 steps.
Norbert Orlewicz reveals the 3-step formula in this video, filmed at the Diamond Mastermind in Bali, Indonesia.
THE 3 STEP FORMULA
Here’s the formula.
Step 1 is to build your audience. Find people who will be interested in what your business stands for and what you sell, and bring them into your inner circle.
Step 2 is to engage with your audience. Form relationships with those people and win over their trust.
Step 3 is to sell to your audience. This is what brings in the money and this is what you’re here to do.
Our speaker, Norbert Orlewicz, learned this 3-step formula from Mike Dillard, who himself may have learned it from someone else. But whether they know it or not, all successful online businesses follow this same formula.
CREATING YOUR WEEKLY PLAN
This 3-step formula will bring you clarity. Once you know it, you can work out which activities you need to include in your weekly routine and which to cut out.
Are you doing an activity that doesn’t fit into any of the 3 areas? Then you don’t need to do it. But you do need to be doing something for each of the 3 areas.
What activities are you doing each week to build your audience? Are you placing ads? Are you in the media? Are you networking?
Then, what activities are you doing to engage your audience? Are you holding a webinar every week? Are you sending out emails three times a week or more? Are you posting to your blog?
Finally, what activities are you doing each week to sell to your audience? Are you promoting your product during your webinars? Are you promoting a strategy call in each email you send?
You may be tempted to do everything, but don’t. It’s better to be consistent for the next 12 months with a basic plan, than to try to do everything and give up after a month.
Decide what you’re going to do for each area, and create a plan that you can be consistent with.
You can access more beginner business strategies like this one, and learn how to model the “thinking patterns” of the world’s most successful business owners and entrepreneurs, in the MOBE Silver Masterclass. To learn more about the Silver Masterclass, click HERE.