When you’re doing a sales webinar, don’t immediately introduce your product and start talking about its features and benefits.
People want to do business with other people they like and trust. If they don’t know who you are or how you’re qualified to solve their problem, they’re not going to buy from you.
Introducing your product and doing the close is the last of 3 components to a sales webinar. If you want to make sales, you must cover the other 2 components first.
Watch this video, filmed at a bonus day during the Platinum Mastermind in Curacao, to hear Shaqir Hussyin reveal the first 2 components to a sales webinar.
TELLING YOUR STORY
The first component to your sales webinar is introducing yourself and your story.
If you think people don’t care about you and they only care about the product, you’re wrong. People buy you just as much as they buy the product. Sometimes Shaqir Hussyin will come across people who tell him, “I don’t care what you’re selling, I’ll buy it from you.”
This may sound strange, but if someone has enough faith and trust in a marketer, they’ll be confident enough that whatever they are selling is worth buying and will help them.
On the other hand, if people don’t know anything about you, they will have their doubts about whether your product is as good as you say it is, and selling it will be an uphill battle.
Whenever Shaqir Hussyin talks to people, whether it’s for a minute or an hour, he tells some kind of story. Stories are what form connections between people.
Always tell a story on your webinar. It will allow you to influence your audience, persuade them, take them to a new place and have them pay you lots of money.
GIVING AWAY CONTENT
After you’ve told your story, the next component is to give away content.
Shaqir Hussyin doesn’t like giving away content for free, because people don’t value it and don’t use it. However, the purpose here is not so much to have people use the content.
Instead, there are three purposes to giving away content on a sales webinar: it positions you as an authority, it brings you instant credibility and it builds a reciprocation factor in your audience.
When you share content, people start to view you as an authority, and everyone wants to hang out with an authority and a leader. They become confident that you know what you’re talking about. Finally, they feel that because they’ve received value, they need to reciprocate and give you something in return.
This comes in the form of attention. They will start to pay you closer attention, which you can use to its advantage and sell them your products.
Once you’ve given away some content, your audience is ready to start hearing about your product. That’s when you can move into the third and final component, which is the close.
The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to use webinars and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.